2017 REConMENA Programme



Pre- Conference: Sunday - October 29, 2017

10:00 – 12:00




























Pre- Conference Masterclass

Sahaab Meeting Rooms A & B, Ritz Carlton Hotel DIFC

Morning Session: The art and science of making great places and compelling customer experiences

Gilbert Rochecouste, Managing Director, Village Well

A dynamic and inspiring workshop that will give you new insights into retail, shopping centre and public space creation. Learn about the economic benefits of Placemaking and how to implement powerful strategies to create distinctive and high performing retail environments.

 This practical and hands on workshop will show how Placemaking is used to create a sustainable competitive advantage.

 What you will learn:

  • How Placemaking underpins long term sales growth
  • What makes a great place
  • How to create compelling customer experiences
  • How to create a unique and distinct night time economy
  • How outdoor environments, public, community and cultural spaces can become your point of difference
  •   Using food, culture and events to create a vibrant destination that customers love
  • Using place management and curation to drive a compelling customer experience and long term success
  • How to create a Place vision and roadmap for your project



Afternoon Session: RECon MENA Design Summit 2017

Led by the Chairman of the ICSC Global Design and Development Viva Awards Jury – Phil McArthur



Global Trends In Mall Design Featuring Three International Architects

                   Paul Firth, Davide Padoa, Colin Beaton


What does it take to develop a Star Project? Featuring Mall of Qatar, Cleopatra Mall, Dubai Creek Harbour, Reem Mall, and others

Rony Mourani, Davide Padoa, Shane Eldstrom



Viva winners 2009-2017, An In Depth Panel Discussion on the Evaluation of Viva Entries and Selection of Winners. This session is hosted by a 4 Viva Judges from South Africa, Spain, Turkey and the UAE.

            Phil McArthur, Avi Alkas, Arcadio Gil


18:00 – 20:00

Welcome to RECon 2017 – Kick off Cocktail Party Reception

Sunken Garden in the Ritz Carlton Hotel DIFC

Conference Day One: Monday - October 30, 2017

09:00 – 10:00


Registration and Coffee

Ritz-Carlton Hotel DIFC - Grand Ballroom - Samaya Conference Ballroom

10:00 – 10:10

Conference Official Opening & Welcome

David Macadam, CEO, MECSC ,  Richard Dean (MC)


10:10 – 10:30



Welcome Addresses (Arabic and English)

Marwan Eskandarani, Board President, MECSC (Arabic); Tom McGee, CEO, ICSC


10:30 – 11:15




Keynote Address:

Kate Sweetman – kicks off the 2017 RECon Conference

Kate is the co-Author of Reinvention and is an experienced leadership consultant, educator, author, editor and speaker. Through contemporary and relevant examples, Kate will give the audience the formula, principles and tools to make quantum change happen fast, proactively both individually and corporately.  In the Age of Disruption, Kate’s message will give insights into how to stay ahead of the pack.  The ‘How To Guide’ for navigating 21st Century retail turbulence. You will want to buy her book after listening to her on stage!

11:20 – 12:00














 Panel Discussion – Education Panel

Education is perhaps the single most important action that we can utilize to ensure the successful growth of retail globally.

Education plays a vital role in shaping tomorrows leaders. 

Nelson Mandela’s quote ‘Education is the most powerful weapon we can use to change the world’ is universally understood.

Education is important because it is used to mitigate many of the challenges faced in business and in life. Retail education programs are now more important than ever.

Please join our panel discussion session to understand the growing importance of education in the retail industry in the GCC from Oman to Saudi and beyond.

Our panelists are experts in the education field from around the world.  Come and hear what the future holds for retail education in the MENA region.


Moderator: Richard Dean


Maimunah Shebani (Arabic English Initiatives), Gilbert Rochecouste (Placemaking Education) Mohammad Alawi (Education Programs), Prakash Menon (Retailer Education), Ravi Raman (VP- Khaleej Times)

12:00 – 12:15


Networking & Refreshment Break

 Exhibition Hall

12:15 – 12:30






Keynote Address: Think Quality

Ali Al Saloom

Author, Cultural Consultant, Professional Speaker, TV Show Host

Ali will take us on a journey to always Think Quality. Speaking through examples of various local and international stories by challenging the audience on many different relevant and current examples on how to overcome any challenge through only ‘Thinking Quality’.

This motivational speech encourages listeners to "be passionately creative" when searching for solutions. The letters of his name, A-L-I, stand for Action, Learn and Inspire, and he will share his story about how this simple three-step process will change your life and strengthen your leadership approach and character.  Join us for this inspiring and entertaining local speaker!

12:30 – 12:45 

ICSC Certification Overview including Arabization

Marwan Eskandarani, Board President
Bill Kistler Executive VP & Managing Director- EMEA ICSC

12:45 – 13:00

ICSC Foundation Scholarship Awards

13:00 – 14:15


Networking Lunch

Cara Restaurant

14:15 – 15:00


Panel Discussion – Positive Impact on Retail Shopping in Saudi with the pending approval of women driving in Saudi



Close of Conference Day One

15:00 – 17:00


Annual General Meeting

Samaya Conference Ballroom

15:15 – 17:15


Break Out Session – ICSC Certification Information and Exam Practice Sessions

Mezzanine Level Meeting room

Conference Day Two: Tuesday – October 31, 2017

09:30 – 10:00

Registration and Coffee

10:00 – 10:15

Opening and Welcome by ICSC Chairman

Kenneth Bernstein, Chairman, ICSC – President and CEO of Acadia Realty Trust NY

10:15 – 10:40


 Keynote Address:

Herculano Rodrigues, Associate Director, Javelin Group – Accenture Strategy, London

The Future of Retail – How to Create a Customer Centric ‘Living Business’.

Shoppers have now taken control of the purchasing journey. The most successful retailers now have taken control with a compelling end to end customer experience. Find out practical examples for utilizing technological advancements to create the next phase of retail customization called “Living Services”

10:40 – 11:10




 Keynote Address:

Darren Katz, Managing Director of Excellerate Brand Management is a veteran in taking the retail experience into the future.  Understanding shoppers and what motivates them is more critical than ever before for retail success.  Creating customer loyalty means tailoring the experience like never before.  Through changing the perception of retail space for property owners and bringing retail alive by understanding the behaviors, needs and attitudes of today’s consumers we all win. Come and listen to the guru in the South Africa retail world.

11:10 – 12:00









Panel Discussion: Current Trends in Food & Beverage and Its Role in New Real Estate Developments

Retail as entertainment is not new, but the role of entertainment retail – especially food & beverage, has changed. Today’s consumers want to develop relationships with brands that listen and deliver a personalized, customized experience. The heightened focus on crafting and curating guest experiences has created mixed-use environments that act as a “third place” to gather and build community.

To execute successfully on this new model where food & beverage acts as a defining “anchor”, developers, architects, tenants and landlords must embrace an immersive experiential journey. This means not only curating the experience, but operating it as well. Retail brands and property owners must understand and respond to these trends.


Moderator – Richard Dean

Mario C. Bauer, Executive Board Member- Vapiano SE, Georgy John, Executive Vice-President – Gastronomica Middle East

12:00 – 12:30


Morning Networking Break

Exhibition Hall

12:30 – 13:15


 The Benefits of Integrating Placemaking into Shopping Centres

Gilbert Rochecouste, Managing Director, Village Well, Melbourne, Australia

Gain a unique insight into Retail Placemaking and how it’s used to transform Shopping Malls into high performing destinations. Placemaking is the new property paradigm where the winners are those who create compelling and authentic customer experiences.

In this inspiring talk you will learn the fundamentals of place activation through retail Placemaking and how it can be used as a competitive advantage to increase customer loyalty, engagement and create that unique point of difference.


Closing Remarks and End of Conference

13:30 – 15:00

Networking Lunch

Cara Restaurant

15:00 – 16:00

MECSC Board Meeting

18:00 – 19:00

ICSC Awards Cocktail Reception

Exhibition Area

19:00 – 22:00

ICSC MENA Awards Gala Dinner

Samaya Ballroom

Dress Code: Evening Attire

** Concurrent Deal-making Sessions from 10am onwards on 30 and 31 October 2017 in Sahaab 1& 2 Meeting Rooms and Salon Mezzanine Meeting Rooms

Key Benefits of Attending

Located in  Dubai ,  home to one of the world’s largest shopping malls,  making it the perfect hub to attract a large and diverse audience to conduct business with. RECon Middle East & North Africa 2016 will bring together shopping center industry professionals, retailers, management consultants, entertainment and leisure companies, product and service companies for networking, deal making and exploring new business opportunities

  • Network with key players in the retail sector from the GCC and Internationally at the only event of its kind in the region
  • Learn about the latest retailers and what is new in the market, what is trending
  • Discover the latest technologies and solutions for the retail industry
  • Understand the importance of customer service in driving your retail business from great to legendary
  • Gain knowledge on important mall projects in the  Middle East


Is your company a supplier or service provider to the retail industry? This is your opportunity to show case your services or brands to senior decision-makers.

For more information on packages available please contact David Macadam, CEO, MECSC on Main +971 4 359 7909, Mobile +971 50 450 6705  E  david@mecsc.org

Delegate Registrations

RECon MENA is very competitively priced and group booking discounts are available for groups of 3 or more from the same organization – a discount of AED 367 (USD 100) applies.

Recon Fees

All inclusive Pass to all events from Day 1 – 3. Member: 1,250.00 (AED 4,600.00) Non-Member: USD 1,700.00 (AED 6,250.00)

For more information contact  register@mecsc.org  or register online by clicking  here  for the registration form.