Pam Bryson is a dynamic marketing professional with over 20 years of specialized experience in the shopping mall, retail and entertainment industries across Canada, the Middle East and North Africa.
In her most recent position as VP of Marketing for the IMG Group of Dubai, she was responsible for the rebranding and launch of the world’s largest indoor theme park – IMG Worlds of Adventure, Dubai. This project was a unique first-of-its-kind development, in partnership with Marvel International of Disney and Cartoon Network of Turner Broadcast.
Prior to this, Pam held the position of VP, Marketing for the largest developer and manager of shopping malls in the Middle East – Majid Al Futtaim where she worked for 10 years overseeing 12 shopping malls, with a combined GLA of more than 11 million square feet. During her tenure, she established a dynamic marketing department comprising over 150 employees and oversaw grand opening launches of some of the most iconic shopping destinations in the world including: Mall of the Emirates (featuring Ski Dubai), Mirdif City Centre Dubai; Bahrain City Centre, Bahrain and Beirut City Centre, Beirut – Lebanon.
Before returning to Dubai in 2003, Pam and her husband lived in Cairo, Egypt where she held the position of General Manager of Marketing & Research for a large multi-use development which included 7 office towers, 2 residential buildings, 3 hotels and a super-regional shopping centre – CITYSTARS.
Originally from Canada, Pam held the position of Director, Regional Marketing for Invanhoe Cambridge where she oversaw the marketing activities for 21 shopping malls in Western Canada.
She is a graduate of the University of Calgary, Canada and holds a Bachelor of Commerce degree with a Major in Marketing. She is an ICSC (International Council of Shopping Centres) designated Certified Marketing Director (CMD), has over 25 ICSC Marketing awards credited to her name and has held various positions on ICSC committees, teaches at the Professional School of Development for ICSC, and was an awards’ judge for the ICSC Marketing awards for over 15 years in Canada, USA, Asia, South Africa, the Middle East and Global Viva Awards. Pam currently lives in Dubai with her husband and twin boys.