2017 REConMENA Programme


Pre- Conference: Sunday - October 29, 2017

10:00 – 16:00

Pre- Conference Workshop

Sahaab Meeting Rooms A & B, Ritz Carlton Hotel DIFC

Morning Session: Global Shopping Centre Design and Development Trends

Panel on Global Design Trends

1      Worldwide Overview of Major Trends

2      Star Project presentation

3      Presentation on Viva Award winners for the past 10 years

4      Presentation of the 2017 Viva Winner


Afternoon Session: Mall Tour

18:00 – 20:00

Welcome to RECon 2017 – Kick off Cocktail Party Reception

Olive Garden in the Ritz Carlton Hotel DIFC

Conference Day One: Monday - October 30, 2017

09:00 – 10:00


Registration and Coffee

Ritz-Carlton Hotel DIFC - Grand Ballroom - Samaya Conference Ballroom


10:00 – 10:10



Conference Official Opening & Welcome

David Macadam, CEO, MECSC   

Richard Dean (MC)

10:10 – 10:30




Welcome Addresses (Arabic and English)

Marwan Eskandarani, Board President, MECSC

Tom McGee, CEO, ICSC


10:30 – 11:15

Keynote Address:

Kate Sweetman – kicks off the 2017 RECon Conference

Kate is the co-Author of Reinvention and is an experienced leadership consultant, educator, author, editor and speaker. Through contemporary and relevant examples, Kate will give the audience the formula, principles and tools to make quantum change happen fast, proactively both individually and corporately.  In the Age of Disruption, Kate’s message will give insights into how to stay ahead of the pack.  The ‘How To Guide’ for navigating 21st Century retail turbulence. You will want to buy her book after listening to her on stage!

11:20 – 12:00


Panel Discussion – Subject and Panelists TBA


12:00 – 12:15


Networking & Refreshment Break

 Exhibition Hall


12:15 – 12:25

Keynote Address:

Ali Al Saloom is an author, cultural consultant, professional speaker, TV show host. He is one of the fastest rising media stars and public speakers in the Gulf. He has delivered his intercultural awareness talks to hundreds of business groups. His TV show, Ask Ali, reaches thousands, as does his column on the National.ae newspaper every Friday. Ali was chosen as the “Best Male Personality” in 2010 by Ahlan Magazine for his work as a cultural & tourism ambassador in and was nominated twice in the HOT100 of personalities in the UAE in 2010 & 2011. Also was recognized by Time Out Dubai as one of their 40 Local Heroes in 2008.

12:25 – 13:00

ICSC Certification Overview including Arabization

Marwan Eskandarani, Board President

12:55 – 13:00

ICSC Foundation Scholarship Awards

13:00 – 14:15


Networking Lunch

No. 5 Lounge & Bar Terrace

14:15 – 15:00

Panel Discussion – Subject and Panelists TBA



Close of Conference Day One

15:00 – 17:00


Annual General Meeting

Samaya Conference Ballroom

15:15 – 17:15


Break Out Session – ICSC Certification Information and Exam Practice Sessions

Mezzanine Level Meeting room

Conference Day Two: Tuesday – October 31, 2017

09:30 – 10:00

Registration and Coffee

10:00 – 10:10

Opening and Welcome by ICSC Chairman

Kenneth Bernstein, Chairman, ICSC – President and CEO of Acadia Realty Trust NY

10:10 – 10:40

Keynote Address:

Herculano Rodrigues, Associate Director, Javelin Group – Accenture Strategy, London

The Future of Retail – How to Create a Customer Centric ‘Living Business’.

Shoppers have now taken control of the purchasing journey. The most successful retailers now have taken control with a compelling end to end customer experience. Find out practical examples for utilizing technological advancements to create the next phase of retail customization called “Living Services”

10:40 – 11:10

 Keynote Address:

Darren Katz, Managing Director of Excellerate Brand Management is a veteran in taking the retail experience into the future.  Understanding shoppers and what motivates them is more critical than ever before for retail success.  Creating customer loyalty means tailoring the experience like never before.  Through changing the perception of retail space for property owners and bringing retail alive by understanding the behaviors, needs and attitudes of today’s consumers we all win. Come and listen to the guru in the South Africa retail world.

11:10 – 12:00


Panel Discussion: Current Trends in Food & Beverage and Its Role in New Real Estate Developments

Retail as entertainment is not new, but the role of entertainment retail – especially food & beverage, has changed. Today’s consumers want to develop relationships with brands that listen and deliver a personalized, customized experience. The heightened focus on crafting and curating guest experiences has created mixed-use environments that act as a “third place” to gather and build community.

To execute successfully on this new model where food & beverage acts as a defining “anchor”, developers, architects, tenants and landlords must embrace an immersive experiential journey. This means not only curating the experience, but operating it as well. Retail brands and property owners must understand and respond to these trends.


Moderator – Richard Dean

Mario C. Bauer, Executive Board Member, Vapiano SE

12:00 – 12:30


Morning Networking Break

Exhibition Hall

12:30 – 13:15

The Benefits of Integrating Placemaking into Shopping Centres

Gilbert Rochecouste, Managing Director, Village Well



Closing Remarks and End of Conference

13:30 – 15:00

Networking Lunch

No. 5 Lounge & Bar Terrace

15:00 – 16:00

MECSC Board Meeting

17:00 – 18:00

ICSC Foundation Reception

18:00 – 19:00

ICSC Awards Cocktail Reception

Exhibition Area

19:00 – 22:00

ICSC MENA Awards Gala Dinner

Samaya Ballroom

Dress Code: Evening Attire

** Concurrent Deal-making Sessions from 10am onwards on 30 and 31 October 2017

Key Benefits of Attending

Located in  Dubai ,  home to one of the world’s largest shopping malls,  making it the perfect hub to attract a large and diverse audience to conduct business with. RECon Middle East & North Africa 2016 will bring together shopping center industry professionals, retailers, management consultants, entertainment and leisure companies, product and service companies for networking, deal making and exploring new business opportunities

  • Network with key players in the retail sector from the GCC and Internationally at the only event of its kind in the region
  • Learn about the latest retailers and what is new in the market, what is trending
  • Discover the latest technologies and solutions for the retail industry
  • Understand the importance of customer service in driving your retail business from great to legendary
  • Gain knowledge on important mall projects in the  Middle East


Is your company a supplier or service provider to the retail industry? This is your opportunity to show case your services or brands to senior decision-makers.

For more information on packages available please contact David Macadam, CEO, MECSC on Main +971 4 359 7909, Mobile +971 50 450 6705  E  david@mecsc.org

Delegate Registrations

RECon MENA is very competitively priced and group booking discounts are available for groups of 3 or more from the same organization – a discount of AED 367 (USD 100) applies.

Recon Fees

All inclusive Pass to all events from Day 1 – 3. Member: 1,250.00 (AED 4,600.00) Non-Member: USD 1,700.00 (AED 6,250.00)

Early Bird Discount  – SAVE USD 100 per delegate when you book and pay before June 1, 2015

For more information contact  register@mecsc.org  or register online by clicking  here  for the registration form.


2017 Sponsors







Official Exhibitor Contractor

 Official Technology Partner

2017 Exhibitors